I’m a copywriter, brand strategist and creative collaborator. I enjoy helping good companies express their core truths and interact with their customers in delightful ways.
Experience
Senior Content Strategist at CVS Health
01/2018 – Present Boston, MA
• working with UX designers to optimize and evolve customer-facing digital experiences
• designing and scripting the company’s inaugural voice assistant user interactions
• collaborating on the creation of digital-first health care services
Brand Strategist & Senior Writer at LiveArea
02/2012 – 07/2017 Seattle, WA
• participated significantly in a number of account winning pitches, contributing research, strategic direction, creative collaboration, writing, deck creation and client presentation
• developed brand identities and platforms for a diverse roster of beauty, fashion, technology and B2B clients
• established strategic direction and wrote creative briefs for branding, marketing and site projects
• worked closely with UX and visual designers to plan, shape and refine flagship digital experiences
• wrote site and marketing copy for ASTRO Gaming, Maui Jim, MOVADO, Olay, World Vision, YETI and others
• directed contract copywriters during projects for Brooks Running, bareMinerals, BECCA Cosmetics and others
• wrote and created virtually all internal agency case studies
• presented on brand building for startups at Seattle Interactive Conference
Senior Writer at Ascentium (formerly miller.whiterunkle, now SMITH)
01/2008 – 02/2012 Bellevue, WA
• created new brand platform for Precor and extended across new ecommerce site and marketing channels
• created new brand platform, ad campaigns, and careers site for Itron
• crafted messaging for Motorola launch kits, brochures, emails and POS
• supported Microsoft marketing of Windows, Office, and cloud computing
• generated concepts and messaging for AT&T email, direct mail and POS
• concepted and wrote brand print ad campaign concepts for F5 Networks
• created award-winning agency recruitment print ad campaign
Creative Lead / Senior Copywriter at Infinite Media
04/2004 – 08/2007 Boston, MA
• oversaw, guided and refined all creative work
• generated concepts and messaging for Constellation NewEnergy B2B print and direct mail campaigns
• developed and deployed new branding for Northern Bank & Trust Co.
• wrote print ads, direct mail, POS and brochures for several regional banks
• scripted and produced radio ads for Zoo New England
• generated concepts and messaging for Sun Life Financial collateral kits
Marketing Specialist at Avary RTG Construction
01/2003 – 04/2004 Boston, MA
• planned, wrote and designed all marketing materials
• collaborated with design partner to concept, write and develop site
• developed modular project card marketing system
• managed marketing and leasing of residential and commercial properties
• researched and created narratives for state and national awards
Copywriter at DiBona Bornstein & Random
10/2000 – 12/2002 Boston, MA
• developed messaging for Sodexho ads, website, multimedia and brochures
• wrote ads and generated TV concepts and scripts for Pioneer Investments
• wrote radio ads and collateral for CCBT Financial Companies
• conducted market review and produced brand strategy recommendations for Appalachian Mountain Club
Education
Advertising at Syracuse University
09/1996 – 05/2000 Syracuse, NY